Elliot has more than 20 years experience in publishing and now writes about the industry. Currently specialising in the greeting cards and posters sector Elliot shares his experience and gives advice on business development in this very competitive market.
Greeting cards and posters represent a huge part of Elliot’s professional career and he has extensive experience in all aspects of the sector. Much of his writing is about greeting cards and how they are sold both in the United Kingdom and around the world.
Icon is a creative publisher of greeting cards and posters with a reputation for excellence in designing and producing contemporary greeting cards, birthday cards, note cards and posters.
Established in the early eighties, Icon remains as dedicated today to producing innovative greetings cards and wall art for the discerning buyer as when they began. Their products reflect popular culture and are influenced by their passion for photography, design, art and typography.
Icon greeting cards and posters are stocked worldwide by many independent, national and international retailers and can be found on the shelves of iconic retailers such as Selfridges and Harrods of London.


